DIRECTOR / PRODUCTION DESIGNER / INTERACTIVE ARTIST
The surface shows not just what is in front of us, but what lies underneath. Change it and re-shape it, and an interface is offered for us to re-interpret and re-imagine the world.
AJ Smith is a surface-twister who shows how personal perceptions interplay with social space. Her discipline for production technique is fused with an artist’s eye for the transformative detail.
Her work in film, virtual reality and installation allows us to re-appraise the surfaces we live within – and shows their possibility for change.
Smith is a graduate of Central Saint Martins. Her work on 'No More Cutting' led her to be Elle Magazine's runner up for Female Activist of the year. She has spoken at TEDx Amsterdam, TEDx Women and continues to be a keynote speaker for a variety of events which have included Dutch Digital Day, Creative Mornings and de Persgroep’s Advertisers Summit in Budapest.
Client collaborations have included; Google, Heineken, Toyota, Coca Cola, 3M, Tommy Hilfiger, Nike, Wieden & Kennedy, BBDO, 180, VICE and BBDO. Smith's unusual take on projects has led her to be featured in online Vogue Italia, FastCompany, Design Boom, PSFK, Trendhunter, Creativity Online, This is Colossal, It’s Nice That.
Van Gogh Museum - Museumnacht, November 4th 2017
Dutch Design Week - Eindhoven, October 19th - 29th 2017
CODA Paper Art 2017 - June 3rd - Oct 29th 2017
No More Cutting - TEDxAmsterdam at Stadsschouwburg Amsterdam, November 2016
A Rose is a Rose Exhibition - Berlin Art Week, September 2016
Paper Cuts Exhibition - Stadtmuseum Aarau, Switzerland, March 2015 - March 2016
Owen Gildersleave’s Paper Cuts - Proud Gallery London, September 2014
Paper Cuts Exhibition - Pick Me Up, Somerset House London, April 2014
Heineken’s Legendary Posters Exhibition - Stedlijk Museum Amsterdam, April 2014
Paper Cuts Exhibitions - De Waag Amsterdam, March 2014