Special K - The Box
I art directed this stop frame animation that was released to celebrate Special K’s first recipe change in over 30 years. It was a product of literally spending hours folding paper to try and find new ways paper can animate, combined with traditional origami patterns. I even got to bring to life and recreate the famous Special K lady with the classic red dress, out of paper. The animation took it’s shape through intricate folds, creases and pleats to symbolize Special K’s transformation.
Director - Peter Sluszka
Art Director - Papersmith
Production Company - Hornet Inc
Agency - Leo Burnett