Toyota - Stories of Better

This was a very exciting job with hundreds of replacements and props built to bring this epic stop motion to life. Finding the right papers to make realistic, accurately shaped Toyota cars but keeping that handmade style was the biggest challenge. The piece was to be played as their central brand film for the Paris Motor Show so getting a sleek car feel without being a graphical interpretation was important. Having strong dynamic shapes and colours and with everything shot in camera shows the versatility of the medium to create such a strong piece of of branded content.


Directors -  Sumo Science
Art Director - Papersmith
Production Company - Blink Ink
Agency - Saatchi & Saatchi